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We’re bringing Nice insurance to the masses with our new funding and partners

Andres Sehr
27 augusti 2019
Andres Sehr

When we launched Hedvig we knew that there was a desire out there for something different. An insurance service that was that wasn’t stuck in decades old thinking. One that was easy to use. Simple and clear in what you were getting. And most importantly a service that put people over profits.

We thought that by being nice we could make something people loved. And wow - how right we were!

Now, just slightly over a year since we first launched, we have more than 15,000 people in Sweden who have opted for a radically better insurance service. We’ve gone from insuring nothing to insuring more than 10BN SEK in property and contents. We’ve handled thousands of claims and tens of thousands of questions, comments and really lovely messages. And we’ve done it by simply being nice.

To help us bring this nice revolution to a wider audience we’re super excited to announce that we’ve raised 100m SEK in funding from partners who share our vision for a better world.

We couldn’t be happier to work with these two new, amazing partners - San Fransico-based Obvious Ventures and D-Ax.

Obvious Ventures was founded by Twitter co-founder Ev Williams, James Joaquin and Vishal Vasishth and whose #worldpositive investment philosophy helps fuel startups that combine profit and purpose. Obvious Ventures is an early investor in ground breaking companies such as Beyond Meat, Magic Leap and Medium.

D-Ax is the venture arm of the Axel Johnson Group, one of the oldest and largest trade and service companies in the Nordic region. You probably know them best from their companies such as Axe Food, Dustin or Ahlens. They believe strongly in building long-term, sustainable businesses that can create a positive impact in people’s lives.

With these new funds we’re going to be able to continue to deliver a world-class service that is loved by our members service and start to look at how we can expand both the availability and types of insurance we provide.

This first year has been a rocket ship for us and we won’t stop until everyone has nice insurance.

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