200 000 people trust Hedvig

Lucas Carlsén, one of the founders of Hedvig, worked as a management consultant at McKinsey and was assigned the task to fix a broken insurance experience for a prominent insurance company. He found a business model that profited by making it painful for members to get the help they were promised – treating ordinary people as potential criminals in some of life’s most challenging situations.

Hedvig is founded by Lucas Carlsén, Fredrik Fors and John Ardelius. The goal was simple: to provide people with exceptional service to the price of standard coverage – if not cheaper. Showing the industry that it’s possible to remove the checklists, skip the fights over rights and wrongs, and embrace what we believe over what we can prove.

Hedvig is launched in Sweden, sells its first insurance and quickly becomes a popular home insurance choice, especially among young people.

Hedvig is featured in Wired as one of the hottest startups in Sweden. The same year, our co-founders Fredrik and Lucas got listed in Forbes 30 under 30 for their achievement of re-imaging an industry that has been standing still for decades.

Hedvig launched in Norway and became the fastest growing neo insurer in the Nordics. We also grew with more than 200% and 8% of consumers choose us instead of competitors when signing a new home insurance in Sweden.

We launched in Denmark and received an EU carrier license which is a complicated way to say that we are now a proper insurance company. People ask us all the time if we’re an insurance company, if we’re a tech company or if we’re a startup. The answer to all of that is that we’re a service company – online, offline, or wherever people need us.

Hedvig launched car insurance in Sweden and thus offers the excellent service associated with Hedvig also for car owners.

Hedvig now insures over 130 000 people and is ready to take care of four-legged friends with the new pet insurance designed to make life easy for both pets and their owners.

• Hedvig now focuses entirely on the Swedish market and continues to grow within home, car, pet and aciddent insurance.

• A study by Reputation and Trust Analytics shows that Hedvig has the third best reputation out of 14 Swedish insurance companies according to the public's opinion.

• A long-awaited news is that Hedvig now offers bundle discount to anyone who has two or more insurances for their home, house, car or pets.

• Hedvig's Home Insurance Max, with the add-on Travel Plus, is awarded one of the highest scores when Konsumenternas Försäkringsbyrå compares insurance coverage. See the comparison on konsumenternas.se.

• Hedvig is simplifying its corporate structure by moving its entire operations to the company Hedvig Försäkring AB.

• Hedvig launches vacation home insurance for summer houses and other types of cottages in Sweden.

• Hedvig launches Payment Protection Insurance to cover fixed expenses during unemployment or sick leave.

• Hedvig now insures over 200 000 people.