Hedvig appoints Ana Grouverman Chief Product Officer

In 2020 Swedish neo insurer Hedvig launched in Norway. As the expansion journey continues with a launch in Denmark planned for 2021, Hedvig has recruited Ana Grouverman for the key role of Chief Product Officer (CPO).

Ana Grouverman spent seven years at Google's New York City office, where she worked on Google Docs, Google Drive, and eventually the entire Google Apps product suite. She came to Sweden to join Spotify as a Group Product Manager, leading teams responsible for some of the most-loved and most-used features in Spotify's mobile app, including Playlists, Library, and Group Sessions. She also spent time researching the social implications of digital technology at Oxford University in the UK.

As Hedvig's CPO, Ana will lead the evolution of the product as a disruptor in the insurance industry.

– The horizon here feels open for innovation. I'm impressed by what the team has achieved so far, and eager to lead us towards a truly pan-EU value proposition that can reach users across the continent. An insurance product essentially promises peace of mind and a feeling of security. I think people need that today more than ever, says Ana Grouverman.

As CPO Ana Grouverman will lead the entire product organization at Hedvig, spanning product management, product insights, and product design.

– Ana joins the team with an extensive experience from Google and Spotify, being part of building some of the world’s most loved products that hundreds of millions of people use every day. She has an amazing passion for user experience that fits really well with Hedvig’s philosophy and focus going forward. I’m really looking forward to seeing what we can create together, says Lucas Carlsén, co-founder and CEO of Hedvig.