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    Bring out your beauty

    The first insurance to give beauty products the value they deserve.

    Beauty products are now included in our home insurance

    Hedvig is the first insurance company to give beauty products the value they deserve. If you’re with a traditional insurance company, you will probably get around 20% back of the purchase price if something happens to your beauty products. We decided to update our home insurance terms to make it clear that beauty products have a real value.

    How much you get back

    If your beauty products get stolen, damaged or disappear through a sudden incident, the amount you get back depends on when you bought your products. If the product was bought within the last six months you’ll get 100% back. Beauty products include: makeup, skincare products, hair products and perfume.

    16% of Scandinavian women aged 20-30 rate their beauty products as their most valuable possessions.

    Hedvig report "Scandinavian Twenty-Somethings"

    The worth of beauty

    Viola Bergström works as a creator and project manager in fashion and lifestyle and is passionate about content and building brands. In this interview, Viola talks about the value of beauty products.

    HOW DID YOUR INTEREST IN BEAUTY PRODUCTS START?
    100% based on vanity. I always want to look flawless, even if it doesn't always turn out that way. I've been experimenting with makeup and products ever since I was a kid, rummaging through my mom's bathroom cabinet. The whole beauty community on social media has also got me sold on certain routines, products, and housewife tricks/tricks.

    WHAT ARE YOUR MOST IMPORTANT BEAUTY PRODUCTS?
    All the steps in my skin care routine, cleanser, toner, serum, eye cream, day cream and spf. Holy 6, as I call them. Skin care becomes the foundation of my mood and sets the tone for the day, otherwise I feel dull and tired.

    HOW MUCH DO YOU THINK YOUR MAKEUP BAG AND BATHROOM CABINET ARE WORTH?
    At least the bag is worth a couple of thousand. 6.000 maybe? I don't dare to think about the bathroom cabinet, a million? At least 500.000 SEK... If I count all the styling tools, perfumes, and creams that I've spent a small fortune on – together, it's a solid sum.

    WHICH OF YOUR BEAUTY PRODUCTS WOULD YOU BE MOST SAD TO LOSE?
    Perfume! I collect perfumes and each one is a little treasure. They are expensive bottled drops that would feel heavy to lose.

    HAVE YOU EVER LOST ANY BEAUTY PRODUCTS?
    Unfortunately, yes. I forgot a bag on the train from Gothenburg a couple of years ago. There were a lot of expensive things in that bag. These things happen, but it was an expensive mistake.

    OUR "SCANDINAVIAN 20-SOMETHINGS" REPORT FOUND THAT 16% OF WOMEN RATE BEAUTY PRODUCTS AS THEIR MOST VALUABLE POSSESSIONS – DO YOU RECOGNIZE THIS?
    Feels great that you pay attention to us beauty junkies! It's really an interest like anything else, cars or designer furniture – of course this needs to be covered by insurance too. I would be in mourning if my bathroom cabinet were lost, and it's lovely that someone else understands that grief too. But like all material things, we mustn't forget that most things can be replaced.

    Already a member? Then you are covered!

    If you already are a Hedvig member you don’t have to do anything. The terms and conditions are rewritten to cover beauty products for all current and new members.

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