2016 Lucas Carlsén, our CEO, worked as a management consultant at McKinsey and was assigned the task to fix a broken insurance experience for a prominent insurance company. He found a business model that profited by making it painful for members to get the help they were promised – treating ordinary people as potential criminals in some of life’s most challenging situations.

2017 Hedvig is founded by Lucas, Fredrik Fors and John Ardelius. With the goal to give people exceptional service to the price of standard coverage – if not less. Showing the industry that it’s possible to remove the checklists, skip the fights over rights and wrongs, and embrace what we believe over what we can prove.

2018-2019 We are featured in Wired and listed as one of the hottest startups in Sweden. The same year, our co-founders Fredrik and Lucas got listed in Forbes 30 under 30 for their achievement of re-imaging an industry that has been standing still for decades.

2020 We launched in Norway and became the fastest growing neo insurer in the Nordics. We also grew with more than 200% and 8% of consumers choose us instead of competitors when signing a new home insurance policy in Sweden.

2021 and beyond We launch in Denmark and receives an EU carrier license which is a complicated way to say that we are now a proper insurance company ready to take on Europe. People ask us all the time if we’re an insurance company, if we’re a tech company or if we’re a startup. The answer to all of that is that we’re a service company – online, offline, or wherever people need us.